STAC Fine Jewellery is a young e-commerce start-up that launched in April 2019 with the vision of creating fine jewellery in 18 KT gold that can be worn every day. STAC was launched with the objective of revolutionizing the way the Indian consumer bought jewellery and to reflect the changing mindset and aspirations of the modern Indian woman. All the jewellery is simple, classic, affordable, and primarily sold online.