Knya is India’s leading online medical apparel brand. The brand was founded in 2021 by the husband-wife duo, Vanshika and Abhijeet Kaji.
The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.
Knya has raised seed funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.
Since its inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.
Job description
Develop and oversee overall performance marketing strategy
Create and manage Google Ad campaigns. (SEM)
Create and manage Facebook Ads and Instagram Ads.
Work with the creative team to strategize on high-performing creatives
Ensure top organic search ranking positions (SEO)
Regularly review and optimise all advertising campaigns for positive ROAS
Manage Google Analytics to track and measure all marketing campaigns
Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
Conduct regular conversion rate optimisation audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands’ digital channels and assets
Desired Candidate Profile
Have knowledge of Social Channels and their advertising functionalities
Knowledge of Shopify Platforms
Interest and knowledge in ad creatives
Intermediate understanding of Marketing concepts
Advanced analytical skills
Please visit our website: www.knyamed.com to learn more about our mission.